The Ulsan Bangudae Petroglyphs, which represent the original communication system and artistic sign of mankind, is the inspiration for this exhibition. Invited artists from different countries will have the opportunity to reinterpret their own country’s languages, characters, and cultures to create a new poster design. The exhibition aims to elevate the status of Ulsan globally by showcasing new experimental contemporary, cultural and artistic works that together as a whole will bring greater symbolic value and meaning to communication design.