April Greiman

Transmedia Designer & Artist

Made in Space

April Greiman (born March 22, 1948) is an American designer widely recognized as one of the first designers to embrace computer technology as a design tool. Greiman is also credited, along with her early collaborator Jayme Odgers, with helping to import the European New Wave design style to the US during the late '70s and early '80s.

According to design historian Steven Heller, "April Greiman was a bridge between the modern and postmodern, the analog and the digital." "She is a pivotal proponent of the 'new typography' and new wave that defined late twentieth-century graphic design."

Her art combines her Swiss design training with West Coast postmodernism.

Greiman finds the title graphic designer too limiting and prefers to call herself a "transmedia artist". Her work has inspired designers to develop the computer as a tool of design and to be curious and exploratory in their design approach. Her style includes type layering, where groups of letterforms are sandwiched and layered, but also made to float in space along with other 'objects in space' such as shapes, photos, illustrations, and color swatches. She creates a sense of depth and dynamism, particularly by combining graphic elements through extensive use of Apple Macintosh technology.

your work
Exhibition: Ulsan Culture & Arts Center
Ulsan, South Korea
Submission Deadline
September 9, 2023